Pheo de Montford's picture
Author: 
Pheo de Montford

 

If you have ever been on the recieving end of a email newsletter, you know that these marketing messages can be as dull as dishwater. We want to give you some tips on how to create newsletters that don't suck.

While I was putting together a newsletter template for a client I found this fantastic pdf with some really good tips to make your newsletter stand out.

  1. Balance the content of your newsletter to be 90% educational and 10% promotional
  2. Set expectations on your 'Subscribe' page.
  3. Get creative with email subject lines.
  4. Pick one primary call to action
  5. Keep design and copy minimal.
  6. make sure images have ALT text.
  7. Make it easy for people to unsubscribe.
  8. Test, Test, Test
  9. Segment your newsletter list
  10. Dont overload with non relevant information.

 

These are just a few of the top tips included, so please do take a look.

Your next newsletter could stand out from the crowd, and get your message across.